How Google Updates Its Algorithm Via Panda and Penguin

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Over the past few years, there have been a lot of developments and updates for Google. Google Now takes a surprising $89 billion revenue yearly to wit. The primary method for generating considerable profit is selling ad space on the search result pages. These pages provide a base for websites, organizations, companies, and everything in between. The attention economy means that every change Google makes to its important ranking algorithms has a significant impact on companies that use the Internet to build a target audience.

You need to know that ranking algorithms are what Google mainly uses to make business decisions about what sites will get placed higher in the result and what websites will be placed lower or banned entirely. Several factors go in the rankings, but the entire SEO industry parses some order that helps websites rank accordingly. Google updates all the algorithms constantly, with complete engineers striving hard to fix bugs and enhance overall performance. Panda and Penguin are famous algorithms of all.


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The Panda algorithm was named after one of the Google engineers, Navneet pandas that arrived on the scene in 2011. The main goal of the algorithm is to minimize the number of low-quality websites appearing on the top or near five of the Google results. Earlier, people thought that SEO’s was directly aimed at content firms which means the sites that existed to build credibility on the aggregation of other websites. In reality, algorithm panda has a beautiful holistic idea of creating a high-quality website.

At that time, web forums exploded with ideas about what web admins and business owners could do to navigate the new panda-infested SEO engines. Unfortunately, Google molds panda in a quality-seeking algorithm that operates separately from the main algorithm. For example, Google gave pandas their age ritual in the previous year by rolling it into the main algorithm. Due to this panda, specific penalties are not easily noticed and responded to even though some concepts are applicable. As a result, Google gets better at identifying websites that users will use and benefit from. Eventually, every decision you make about your site must factor in the ultimate objective.


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In 2012 Penguin algorithm update came, and it shares a central tenet of the panda, which allows users to get more valuable results. It is perfectly doing so by attacking different unsavoury strain sites, and it mainly focuses on backlink profiles directly of the websites that it is ranking. Links have been a crucial aspect of SEO since its inception. Experts say that a link is like a vote for a website. If a well-respected website links to your site, it works as a recommendation for your website. Earlier optimizers greatly benefited this part of the algorithm in wide-ranging ways that didn't align with the perfect content's users.

One of the most common misconceptions around the algorithm is focusing on SEO-specific constructs rather than a general appreciation for quality content. However, it is good thinking of the core as it was ultimately proven to be an overhyped agenda. One of the latest updates to the Penguin algorithm started to show signs of life in the past year around October. The two significant elements of the rollout were run in real-time and more granular.

The running in real-time context refers to being folded into the main algorithm, and eventually, if you know, this is a panda. It seems like the general philosophy of Google about standalone algorithms is that their eventual resting place is always in the core algorithm itself. It might take a few years of tweaking and growing before they see it ready for the move. More granular means that Penguin-related penalties are administered on a large scale and significant sitewide fines will be levied on individual links.

Hence it is a forgiving statement to its current iteration, giving web admins to get rid of wrong quality links over time then scrambling to recoup the enormous losses of web site-wide penalty.

When optimizing your website for search engines, you always need to think holistically, which means you need to focus on the demonstrable equality of the website then the tiny details that you may have heard described as cures.

Sachin Gupta

Author Sachin Gupta - Digital Marketing Consultant


Read More: About Sachin Gupta

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