How to Use Canonical Tag for Good SEO Performance

canonical tag

What is a Canonical tag?

A canonical tag (otherwise known as “rel canonical”) is a method for telling web indexes that a particular URL speaks to the ace duplicate of a page. Canonical tag issues caused by indistinguishable or “copy” content showing up on various URLs.

Canonical label best practices

Copy content issues can be a difficult task, however here are a couple of things to consider before utilizing the canonical tag:

1. Proactively canonicalize your landing page

Given that landing page copies are exceptionally normal and that individuals may connection to your landing page from multiple points of view (which you can’t control), it’s typically a smart thought to put an authoritative tag on your landing page format to anticipate unexpected issues.

2. Spot-check your dynamic standard labels

Now and again terrible code makes a site compose an alternate accepted tag for each rendition of the URL (totally missing the whole purpose of the standard tag). Make a point to spot-check your URLs, particularly on online business and CMS-driven locales.

rel canonical tag

3. Be cautious canonicalizing close copies

At the point when a great many people consider canonicalization, they consider correct copies. It is conceivable to utilize the accepted tag on close copies (pages with fundamentally the same as substance), however continue with alert. There’s a considerable measure of verbal confrontation on this point, however It’s for the most part alright to use accepted labels for fundamentally the same as pages, for example, an item page that exclusive varies by money, area, or some little item property. Remember that the non-accepted forms of that page may not be qualified for positioning, and if the pages are excessively extraordinary, web indexes may overlook the tag.

4. Canonicalize cross-space copies

In the event that you control the two locales, you can use the standard tag crosswise over areas. Suppose you’re a distributing organization that regularly distributes a similar article crosswise over about six locales. Utilizing the canonical tag will concentrate your positioning/ranking on only one site.

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Sachin Gupta

Author Sachin Gupta - Digital Marketing Consultant


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