Challenges to be encountered by Content Marketing

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These days content marketing is everywhere. Now everyone is brand storyteller, a publisher and something relating to the digital world. Yeah, I agree, this is renaissance in the arena of content marketing and everyone is absorbing this change. It’s a matter of fact that every rising thing carry its own challenges with itself and same is the condition with ‘content marketing’ as well.

Nowadays, market is flooded with varieties of content for the same genre of Industries Specific business and this is creating competition among one and the other. Ample amount of challenges are being faced in the realm of content marketing. So, one can take the assistance from a well-known digital marketing company for a suitable content marketing strategy. Let’s put some light on few of these emerging challenges whether you are creating B2C or B2B content:

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1. Inadequacy Of Resources

With the increasing pressure of making your brand much interesting among the customers, quality has become the priority over quantity. Yes, it’s true to an extent that only a quality content can attract the customer. As people these days don’t want to spare their single second on any irrelevant content and uniqueness is most sought out thing in the content.

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It takes time and skill to bring that uniqueness in your content. It’s not easy for Small business provider to hire professional for building their content worth readable and hence, money become a barrier in their business

2. Increasing competition

Whether you have started a small scale business or a large one, the first and foremost step towards its marketing is the content that has to be written. Most likely there are chances that the kind of business you have started has already been flourishing in the market and their customers are habituated to their content. This challenges the startups to attract those customers to their websites by creating some good quality of content for their business and decorating it with the layer of uniqueness. This amounts to increase in competition in the content marketing

3. Keeping Quality Consistently High

In the race of creating content on daily basis, often bloggers or even professionals end up creating a lazy article which is loaded with mistakes and errors. These people tend to miss on a simple concept of content marketing and that is all about making a blog which is worth spending time and increasing the interest of the customers.

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No one on this earth wants to spend their time on something which provides nothing but disappointment. And this should be the basic rule followed by the content marketers. It does not matter if you are publishing your blog on weekly basis. In fact, this will keep your customer yearning for your content

4. Shifting trend towards paid promotion

Sometimes quality of content or a good content is not simply enough to sail onto the flowing water of content marketing. Content is shifting to the different horizon of paid promotion. Obviously, ‘organic’ social media promotion has still its place but with social media platforms such as Facebook, twitter, and LinkedIn which are offering various methods to segment audience and target the related customer for the right price are emphasizing greatly on paying for your content so that only the targeted customers can see it.

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There is no issue with the organic social promotion unless; you want to expand your business aggressively and also to compete with your rivalries. Paid promotion boosts up your marketing. For these kind of services one can take the assistance from a well-known social media marketing company

5. Living in the world of impatience and unrealistic expectations

Well, I can bet on this fact that by simply mentioning the word ‘Time’ in your meeting, you will be shot with gun of uncomfortable silences and cold stares. ‘Impatience’ is the first definite challenge in the world of content marketing. It is truth that even with a large skilled team of content writer behind you, it takes a while to flourish the actual essence of your content. This is all connected to the unrealistic expectations which upon failing to meet, leads to disappointment and discouragement to the content writers

6. To Maintain Ambitious Publishing Schedules

If you want to achieve something in this field, then the first habit you should be adapting with is following a schedule of publishing your blog or article. It’s kind of mandatory for a professional to maintain their blog on timely basis so that their readers could get connected with them. Following a schedule not only help to keep your work healthy but it leaves your readers yearning for your upcoming blog

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Focusing Too Broadly

One of the most common mistake that has been observed among the content marketers these days are that they tend to focus too broadly on vast subject area or assessing less on the tiniest niche. There must be a balance between the two ends to maintain the health of the content good. It needs lots of time and skill to adjust with the frequency of content requirement. But one who succeeds in doing this is a winner of this content marketing dynasty.

It is really very important to first segregate the challenges coming and then make a required and detailed plan to cope up with it. Now when the challenges have been diagnosed it, will be easier to find the relating pathway to its solution.

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Sachin Gupta

Author Sachin Gupta - Digital Marketing Consultant


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