Page views and impressions are widely used terms in SEO and they are mostly being used while analyzing the web analytics. Well, there are people who are confused in both these terms, so here is the basic difference for them. Page Views is a condition which denotes the number of times a particular page is being viewed whereas impressions denote the number of times an element on a web page is viewed.
Both pageviews and impressions are important and they are easy to calculate a website’s success. When the count of pageview gets low then it certainly indicates the problem such as poor website design, call to action, poor quality content or bad search engine optimization. Such kind of an analysis helps the professionals to measure the effectiveness of a marketing campaign and find the area of improvement. On the other hand, the impressions calculation helps the company to decide how many advertisements can give them benefit, so to how many numbers of people are left to pitch for the same and convince the existing clients to stay back for the better results.
The procedure of tracking pageview and impressions is very simple. It is being done through web analytics program like Google Analytics. One needs to sing up an account and insert the piece of code that is generated by the tool and also fill all the details of the business into the website analytic account and regularly keeps checking the track of the website. The code inserted into the website will keep on checking all kinds of behavior and make people analyze what to do next and how. In this way, people can enhance their business by working on diverse behavior calculated by the web analytics.