Job Opportunities in Digital Marketing

Job Scope in Digital Marketing

In today’s digital world, traditional marketing practices have truly become obsolete. Not only have digital marketing start-ups evolved, but even established companies have realized the importance of this form of marketing. We thus take a look at the numerous job opportunities in the field of digital marketing:

1. Manager in a digital marketing team

A digital marketing manager has one of the most important roles in the team. Not only are they expected to plan a strategy for marketing the business digitally, but they are also required to lead the team and manage the people in it. If you’re looking to become a digital marketing manager, your projects are more important than certifications or MBAs. You could have an engineering degree, but if you have experience in maintaining your own site and growing it well, you’d be a better candidate for the job than someone with a digital marketing certificate. A digital marketing manager’s salary usually ranges between 15 to 20 lakhs per year but could also be as high as 40 lakhs per annum in some companies.

2. Manager for content marketing

Content marketing managers are responsible for managing the content on the company’s blog, website, ebook publications, video marketing, and anything else that could expand the reach of the company through content. It also includes guest blogging and public relations. A manager in this domain could manage a team of content writers or even be solo contributors, depending on the organization. They typically earn between 10-15 lakhs a year.

3. Social Media Marketing Specialists

Social media is the new norm in today’s world and companies are constantly finding ways to leverage this potential to grow their reach. Almost all companies have a dedicated social media marketing team that not only maintains a social media account on different platforms, but also runs advertisements on these platforms.

4. Search Engine Marketers and SEO executives

Another essential domain in digital marketing is search engine marketing and optimization. With over 3.5 billion searches made every day on Google alone, search engine marketers have an integral role in any organization. They are in charge of bringing leads and clicks, as well as analyzing and split testing the company’s ad campaigns. There are no requirements in terms of the experience required for such a job. While small companies might hire freshers with minimum experience, established companies prefer employees with experience.

Having a website link rank high on a search engine is what everyone wants, and Search Engine Optimization (SEO) executives are needed to achieve just that. They make use of SEO tools and methods to generate organic traffic to their websites, helping save money otherwise spent on ad campaigns like Google Adwords.

5. Conversion Rate Optimizer (CRO)

A conversion rate optimizer is someone who works to increase the conversion ratio in each stage of marketing. They usually work with various managers in the digital marketing team to achieve high conversions in the different steps of the marketing process by turning visitors into leads and subsequently converting the leads into customers.

Job Opportunities are not limited to the above positions only. People having expertise in digital marketing may start their own business or may start doing freelancing or may promote their own business. One needs a kick only and opportunities will be on the way only. Choose the right institute for Digital Marketing in Gurgaon or Delhi/NCR and get the Best Job Opportunities in Digital Marketing. 

Sachin Gupta

Author Sachin Gupta - Digital Marketing Consultant


Read More: About Sachin Gupta

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