Cannibalization refers to the act of members of the same species consuming one another. What exactly is keyword cannibalization, then?
Having multiple web pages or articles on your website that can rank for the same Google search query is known as keyword cannibalization. This can occur in various ways: A lack of an SEO strategy. Your SEO strategy fails to take into consideration duplicate content.
Let's use an example to better grasp this: A web page with the primary keyword "dog food" ranks for that search.
Let's imagine we have another web page with the same major or focus keyword—dog food—and that page is likewise ranked for that specific keyword. As a result, both of our web pages get ranked for the same search term.
Our pages are ranking, which is wonderful news, but it's not as terrific as it seems. Because our pages are actually vying with one another to rank higher on SERP search engine result pages for the same search query. The term "keyword cannibalization" describes this.
It is bad because the fact that both web pages are ranked for the same search term—dog food— actually divides our traffic? Let's assume we have 100 visitors, and when someone searches for dog food on Google, they see both of our pages. As a result, some visitors will click on one page, while others will click on the other, dividing our CTR click through rate, which actually confuses Google as well as users.
After reading the content and conducting a content analysis, the next step is to:
Content Written by DM Guru Student: Sakshi Batra
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