What are Keywords and Why are They Important?

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Keywords are words or phrases that are used to identify and describe the content of a website or blog. They are used by search engines to find relevant content and rank websites or blogs in the SERP.

For example, if a person searches for “best SEO tools”, the search engine will look for web pages and blog posts that contain the word “SEO” and the words “tools”. It will then show the results according to rank.

By using the right keywords in your content, you can ensure that your website or blog ranks higher in the SERP and is therefore more likely to be seen by potential visitors. Keywords are therefore an essential part of SEO and can be used to target specific audiences and improve organic traffic.

Types of Keywords

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There are four main types of keywords that you can use in SEO:

1. Short-tail keywords: These are typically one or two-word phrases that have a high search volume and are very general in nature. For example, "dog toys" or "laptops".

2. Long-tail keywords: These are five or more word phrases that have a low search volume but are very specific in nature. For example, "tough chew proof dog toys" or "ultra thin gaming laptops under 70k".

3. Questions: These keywords are so specific and best for blog titles. These keywords can be used in headers of the blog with the content so that readers can navigate the blogs much easier. For example “Which is the best Goods Store,” and “Which is the best sports brand,”

4. Intent Targeting Keywords: These keywords indicate where your audience is on their buyer journey. There are four types of intent targeting keywords: navigational, informational, transactional and commercial.

  • Navigational keywords: Navigational keywords are used to help users find your website. These are typically short, one or two-word phrases that describe what you do or what you sell.
  • Informational keywords: Informational keywords are used by users who want to learn more about a particular topic. These keywords are usually longer and more specific than navigational keywords.
  • Transactional keywords: Transactional keywords are used by users who are ready to buy something from your website. These keywords tend to be even more specific than informational keywords, and may include words like "buy," "order," or "purchase."
  • Commercial keywords: Commercial keywords are used to find websites for specific brands or companies. For example, someone might search for "Nike shoes" if they're looking for Nike's website, or "Apple laptops" if they want to buy an Apple laptop.

How to do keyword research

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The first step in keyword research is to identify the topics that are relevant to your website. Then create a list of keywords that are related to the topics.

Once you have identified the topics, you can use a keyword research tool to find related keywords. These tools can help you find related keywords, as well as the search volume and competition for each keyword.

Keyword research tools also help you identify long-tail keywords, which are phrases that contain more than one word and are more specific than a single keyword. Long-tail keywords are often less competitive and can help you target a more specific audience.

Strategies for optimizing SEO with keywords

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Once you have identified the relevant keywords, you can start incorporating them into your content. This will help you rank higher in the SERP and attract more visitors. Incorporating keywords into your content should be done in a natural way. You should use the keywords in the title, headings, and body of your content. You should also use them in image tags and meta descriptions.

You should also use the keywords in your website’s URL and page titles. This will help search engines identify the content of your website and rank it higher in the SERP. Finally, you should use the keywords in internal links. This will help search engines identify the content of your website and will also help visitors navigate your website more easily.

Popular keyword research tools

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There are a number of keyword research tools available, both free and paid. The most popular tools are Google Keyword Planner, SEMrush, and Ahrefs.

Google Keyword Planner is a free tool offered by Google that allows you to research and analyze keywords. It provides data on search volume, competition, and related keywords.

SEMrush is a paid tool that offers detailed keyword data, including search volume and competition. It also provides keyword ideas and suggestions, as well as competitors’ keywords.

Ahrefs is a paid tool that provides detailed keyword data and analysis. It also provides keyword ideas and suggestions, as well as data on backlinks and competitors’ keywords.


Keywords are an essential part of SEO and can help your website or blog rank higher in the SERP. To do keyword research and optimization effectively, it’s important to identify the topics and keywords relevant to your website or blog, use a keyword research tool, and use the keywords in a natural way in your content.

If you follow these best practices and use the right tools, you can ensure that your website or blog ranks higher in the SERP and attracts more visitors.

Content Written by DM Guru Student: Barkha Handa

Sachin Gupta

Author Sachin Gupta - Digital Marketing Consultant

Website: www.sachingupta.in

Read More: About Sachin Gupta

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