What is SEO and its Types?

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Search engine optimization, or SEO, is a term. It simply refers to the process of making changes to your website to make it more visible when users search for goods or services associated with your company on Google, Bing, and other search engines. The more visible your pages are in search results, the more likely it is that you will draw attention to your business and draw both new and returning clients.

Types of SEO:

1. Content SEO

2. ON Page SEO

3. OFF-Page SEO

4. Technical SEO

5. Black Hat SEO

6. White Hat SEO

7. Gray Hat SEO

8. eCommerce SEO

9. Local SEO

10. Mobile SEO

Content SEO:

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Content SEO is the main role of Search Engine Optimization. Content SEO help to increase your web pages to rank high in the search engines.

Content SEO is any content created with the goal of attracting search engine traffic. It includes everything to do with the writing and structuring of content on your website.

  • Keyword Research
  • Content Marketing
  • Link Building

ON Page SEO:

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On-Page SEO is part of search engine optimization that processing of optimizing improve a page’s rankings in relevant search results.


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Off-page SEO refers to SEO strategies used to raise a website's ranks outside of the website itself. These strategies frequently include things like guest posting, link development, social media marketing, and more.

Off-page SEO aims to make your website appear more reliable and authoritative to users and search engines.

Technical SEO:

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In the whole SEO process, the technical SEO stage is crucial. It is possible that your SEO efforts won't get the desired outcomes if there are issues with your technical SEO.

Thus, it is essential that you comprehend technical SEO and how to do it correctly.

The good news is that you won't have to deal with any potential issues once you perform a technical SEO audit of your website and address them.

Black Hat SEO

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A website that disobeys search engine rules may be ranked using black hat SEO techniques. Black hat SEO strategies aim to trick search engine algorithms in an effort to boost a site's rankings on the SERPs.

White Hat SEO:

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White Hat SEO ensures that readers may view all of the articles that are indexed by search engines in addition to adhering to all SEO rules. Through link-building and cross-linking, they hope to spread accurate information to the public.

Gray hat SEO:

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Gray Hat SEO is such A technique of SEO, in which some of the techniques of Black Hat SEO are used in such a way that it does not even appear in the eyes of the bots of search engines and the algorithm of search engines also crawls that post easily.

Ecommerce SEO:

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Making your online store more visible in search engine results in pages is done through e-commerce SEO (SERPs). To increase traffic to your website, you want to appear as high as possible when people search for the goods you sell.

Local SEO:

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Local SEO is a type of SEO where a website is optimized by focusing on a single location, and the website is then ranked in Google. Businesses can grow thanks to local SEO, which is crucial for business.

Mobile SEO:

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A website's screen appearance is referred to as mobile SEO. On mobile platforms, the website does not render correctly. This is prevented through mobile optimization. As you are aware, a computer is less powerful than a mobile device.

Content Written by DM Guru Student: Rishab Jindal

Sachin Gupta

Author Sachin Gupta - Digital Marketing Consultant

Website: www.sachingupta.in

Read More: About Sachin Gupta

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