An effective meta tag is one what can drive more traffic to your site. SEO is tricky and keeps changing with updates in Google algorithms. But elements like meta title and meta description always plays a key role when it comes to search engine results. It has the potential to attract searchers and boost overall ranking of your site’s page if correctly optimized. Because, for logical reasons not many searchers go far down the page to find answers to their queries. So, a good descriptive and relevant meta description can boost your SEO efforts.
Before moving any further, let it be clear that the blue words at the top of every result on search engine result page are the “Title Tag” and the summary below it that describes the content of the web page are the “Meta Description.”
The title of a web page is “Meta Title”. It is the bold element in blue in a search result. The importance of a title tag lies in the fact that it gives a concise description to the visitor and search engines about the content of a site. Points to keep in mind to write title tag for
your site page: –
The summary of web page content just below the meta title is “Meta Description”. A good meta description is a brief about the site page and can essentially increase the clickthrough rates. Points to focus to write an effective meta description: –