Pay-per-click (PPC) advertising is the quickest approach to have your website visible in search engine ranking results since it allows you to specifically target those search phrases that will show your ad in the sponsored links. If you're unfamiliar with PPC marketing but want to make it work for your company without squandering a tonne of money, you should get some training or talk with an expert.

PPC advertising may be the fastest-growing marketing area, but it doesn't imply most businesses that employ it are successful. AdWords Pay-Per-Click (PPC) can be challenging to learn, so before you start spending too much money buying sponsored results on the main search tools and potentially becoming disillusioned with bad results, it's crucial to have all the skills in place.

Web Training Workshop's pay-per-click (PPC) advertising courses are appropriate for those with no prior expertise in PPC advertising and those with some management experience.

A Brief Overview of Pay-Per-Click Marketing

This training course has been developed to help you set up and maintain a profitable pay-per-click (PPC) advertising campaign.

This primer on pay-per-click marketing will educate you on the ins and outs of this form of online advertising, including:

• How PPC works;
• The pros and cons of PPC;
• Ways to sign up for advertising platforms like Google Ads (AdWords), Yahoo! Search Marketing, and Microsoft adCenter;
• The best practices for campaign preparation and keyword selection;
• How to sign up for advertising platforms like Google Ads (AdWords), Yahoo! Search Marketing, and Microsoft adCenter;
• How to write effective advertisements;
• Which bid management strategy to follow;

This course is very "hands-on," meaning that you will work through a series of practical exercises to help you understand the main issues and put the PPC techniques into practice. These exercises will be conducted using your existing campaign (which can be set up during the training course) or with a sample campaign as a case study. You'll be able to run and improve your company's PPC advertising campaign with this newfound knowledge.

Advanced pay-per-click (PPC) advertising

Marketers with expertise in managing pay-per-click (PPC) advertising campaigns would benefit most from this training. The finest strategies, tools, and approaches for improving the efficacy of PPC advertising, such as testing methods and integrating with Google Analytics, will be discussed after examining an existing campaign's structure and performance (if applicable).

Once again, this is a hands-on class that uses a real-world campaign to demonstrate concepts and provide practice for improving future advertising effectiveness. You'll learn more about optimising ongoing campaign management for maximum profit.

Depending on the scope of the potential campaign and the level of instruction desired, the training above programmes can be completed in half a day or an entire day. After the course, you can get a free consultation to review your planned PPC campaign work.

What are you getting out of studying at DM Guru?

High-Standard Course Materials

Expertly revised and updated for current trends in learning technologies.

Lecturers With Expertise In Their Field

Active individuals are versed in the most recent developments and methods.

Case Studies As Teaching Tools

Lots of real-world examples to help you gain practical expertise in your field.

Educate Yourself Whenever And Wherever You Want

Gain knowledge from our gurus no matter where you are in the world.

A Completely Practical Experience

Learning is accomplished exclusively through hands-on, real-world experience under the guidance of industry experts.

FAQs

What are the prerequisites?

This course has no prerequisites.

Who Should Take This Class?

This course is designed for anyone who wants to learn more about paid advertising online and improve their digital marketing skills. Executives in digital marketing, SEO analysts, web admins, salespeople, entrepreneurs, and management and business school grads would benefit from this course.

Do you provide help with the course?

Before, during, and after the course, we are available via phone and email to help you.