Can any business survive without any existence in the market? Of course not, No visibility means no business and this is the reason, every entrepreneur is it small or large, spend in the marketing activities.
As per the current scenario and easy understanding, while marketing activities have been divided into two parts:-
- Online Marketing
- Offline Marketing
People may have different perceptions of Online Marketing. But in simple terms, all the resources which are helpful to enhance the online visibility and presence comes under Online marketing. The various online marketing channels are:-
- SEO or Search Engine Optimisation
- SMO or Social Media Optimization
- Google Adwords (SEM)
- Email Marketing
- Affiliate Marketing
- Content Marketing
- Video Ads
- SMS Marketing
- Display Ads
If we work on these channels and research a lot, we will find all the resources are linked to each other. Google Adwords may cover the display ads and Video ads as well. Some May take Youtube Marketing as Video Promotion activities. Content Marketing seems to be part of SEO & SMO.
SMS Marketing is taken as the online marketing but it does not ensure the selling whereas the only goal of marketing is selling. Some entrepreneur may use this technique just for the alert purpose. Be it services or products, the motto of SMS Marketing can be to enhance the awareness about any products or services which can be later converted to a sale.
Likewise, Video Ads are not part of the direct promotion, it also helps to enhance the branding so that people could get a better impression and can be converted into a sale. One may take the help of Google Adwords to promote the Youtube channels or may place the video on other sites. Contents marketing can be a better source to promote Videos.
If we talk about Office Marketing, it is being divided into two parts in a broad way:-
- Print media
- Electronic Media
-Print media was not so popular strategy as few people have time to pick the written articles and to read. Although it assumes to be cost-effective with high ROI. Some of the tint media sources are the newspaper, magazines, banners, pamphlets, poster, wall painting, balloon, skyscrapers etc.
If we talk about the current scenario, 70% of people rely on Online or Digital Sources whereas less ratio relies on offline resources. So better to analyze whole the resources and then to take timely action. A mixture of right marketing strategies brings the right results.