Source: https://www.linkedin.com/learning/seo-for-social-media/ by Gabe Villamizar
Do You Know, Social Media can bring 10 times impact on Your visibility through SEO? Not only website is meant for SEO, Social Media Sites do deliver valuable information if they are promoted well. So here we will study and explore every popular Search Engines in SEO Point of View.
SEO Or Search Engine Optimization, One of the major sources to bring your website on the First Page, to improve the visibility, to increase the web traffic and lots more. In Short, It is a practice to optimize the content according to search engine algorithms to get it discovered on Search Engine, using specific & relevant key terms.
If you want to analyze, how ranking gets affected on Google, You will have to check how Google Looks & cares for Website Content & User’s key terms. If we go through the History and heck for the Traffic on Google, You will the US on the Top. Yes, the US is the only country from where 65% of searches are done on Google.
How Google Impacts the Ranking- Nobody has the perfect answer to how Google decides the position on the results page. Here I am highlighting some of the important factors which affect the ranking on Google which are:-
Out of the eight points given above, Link Building, Contents, User Experience & Social Presence matter a Lot for better positioning on the results page.
One of the crucial factors which talk about 3 types of links:-
Out of the three, Inbound Links play an important role as it derives traffic from other websites if done carefully & correctly. Example of Inbound Links is given below:-
Second Important Factor affecting the position on the results page. Points to be considered while getting the content written on the website:-
To evaluate the User experience, one must consider the following points:-
In Short, CTR should be better, Bounce rate should be less & Page time should be higher.
As we are learning the SEO for Social media, so this point plays a significant role. Social media provides a direct & Indirect value. It gains indirect value, when people more likely to share your content by own, by giving more links back. When it comes to the direct value, One can see the Social media Site link by writing any search term.
For example, Screenshot is attached.
If you Google any name, Be it Company name or any Personal Name, You will find the Social Link on the Top i.e. LinkedIn and after that, Facebook. It is Google Only, which decided to rank the Social Media sites on the first page due to the high authority & trust factor. To Create & establish Brand on Social Media, to become more searchable, discoverable, drive traffic on Website, and to be on Google.
Even the other Factors such as Correct Business Information, Responsiveness, Relevant Keywords, and Website Domain Authority are equally Important:-
Whenever you write your name or company name, the contact pieces of information should be accurate and should not be misleading. Mentioning different locations and addresses may confuse the users. For example, SEO tech Experts have the same address on the website which is mentioned on Google My business listing.
It refers to the device responsiveness which means your website should be quick, easy, and responsive on each & every device be it mobile, tablet, computer, laptop, etc.
SEO Depends on the relevant Keywords and optimizing the Website with relevant keywords only. Company Looking to hire an SEO Company in Gurgaon will typically search for “SEO Agency in Gurgaon” or “Best SEO Company in Gurgaon” etc. So one should implement and promote related keywords only.
The older the website, the Quality the content and better the link building is, Domain Authority will be better. It is not the prime factor by Google to consider it for ranking.
After Google, Bing is the most used Search Engine Worldwide. It has 12 billion monthly search Volume, 1.3 billion global users, and 500 million monthly searches in the US as per the statistics available in 2018. Like Google, Bing also has its guidelines to rank the website and legitimate the SEO efforts
like Google, Even the Bing Webmaster has highlighted some of the important ranking factors such as Content, Links, Social Presence, Indexing, etc. Some of the Top Ranking Factors on Bing are:-
Likewise, Google considers unique and Quality Content, Bing does crawl the website which is having clear, & easy to read the content. The higher the quality of the content is, the higher will be the ranking.
Better Links pointing to your website inform the Bing to crawl new pages of your website. So while creating a backlink or deep-link, do consider the website Popularity & trusted Content. If both parameters are followed, chances of organic ranking grow.
Using Relevant, targeted, and relative keywords in the website URL, Content, Body txt, Anchor Txt is a Good strategy rewarded by Bing.
The above example targeted the keyword “ Top 10 Gynaecologists in Gurgaon” which is mentioned in the URL. The relevant keyword is in the article title and if you will search on Bing, you will find it on the First page.
Bing do consider social value & social Engagement. Bing notices the likes, shares, tweets, retweets as positive signals & rank the website organically in the Long run. Likewise Google, Bing searches have direct value and Indirect value on Social Media.
Direct Value revolves around being active on social media to establish Business or personal Social Media Accounts where your organic audience can come from. One needs to remain active on social media accounts to gain followers & connections.
Indirect Value comes from automatic sharing, liking & engagement on the posts which need to be consistent & predictable. To add on indirect values, Social sharing widgets can be given on all pages to inclined new audiences on contents.
So do consider all the 8 points given above while promoting on Bing.
Out of various social Media Channels, Even platform has its values & advantages. But if we talk about the B2B Social Channels, highly recommended Platforms are Twitter, Youtube & LinkedIn.
Twitter is a microblogging platform and social networking site where people can post and message each other which is called Tweet. It is an American platform where a post is restricted to 280 characters only. If your tweets are relevant to your keywords, chances of getting your twitter page & website on the first position are on the higher side. Twitter will add on to B2B space as you will see your twitter page on the first page when an individual searches through the Company name.
Some Facts you Should know about Twitter:-
Youtube, One of the prominent and most-watched Video Channel, which is popular nowadays for Product & Brand Promotion. Yes, Youtube is the most trusted source of Online promotion in the form of Videos which is bought by Google in 2016 which means Google emphasizes, crawls, and ranks the relevant videos, if optimized correctly.
Some Facts you Should know about Youtube:-
If we talk about the largest professional social platform, LinkedIn has gained that potential since its inception. It is a better platform to display resume, get jobs, enhance professional contacts, gain business networks, showcase company profile, improve personal branding, and much more. By creating Company Profile, You can showcase products, services, updates, news, etc. Even personal profiles can be optimized with the right words, professional tag lines, certifications, activities, etc. Search Company name or personal Name, you will find Linkedin on the First page ever.
Some Facts you Should know about LinkedIn:-
B2C or Business to Customers relies on three social Platforms which are Facebook, Instagram & Youtube. B2C audience tends to be quick decision-makers and transactional. Users tend to be more active on Facebook, Instagram & Youtube.
Be it personal Branding or Company Branding, Facebook is the one & only easily accessible social platform to boost the SEO Traffic as well. Consistent post with Attractive graphics, Trendy Content, and Informative Videos gain maximum response in terms of like, share & Messaging. Common Age demographics (25 to 34years), is more active on Facebook which can be the factor for successful business marketing efforts on Social Media.
Some Facts you Should know about Facebook:-
One of the famous photo-sharing apps is now used for branding, influencing & advertising purposes. While using Instagram, Use the Reels as the latest feature, and optimize the post with relevant hashtags.
Some Facts you Should know about Instagram:-
Like B2b Channel gains huge profits through Youtube, B2C can get huge potential. We have studied the statistics related to YouTube already. Through YouTube, one can promote the testimonials, can showcase the product features & Can share much information. People can pay attention while traveling and doing unproductive activities.
While promoting on Social Media for B2B and B2C Business, one needs to be consistent, planned & specific. D not stuck on the same strategy, keep reading & researching, implement new things, follow the trends, no miracle happens overnight.
This is the First & Important Step while presenting yourself & company on various Social media Sites. Take time, make a research on the keywords you want to target, Choose attractive profile image, and Complete About section with correct information. Do not underestimate the social Profile Accounts, design them beautifully. Users will direct to social accounts as they direct to websites or landing pages when they search for a specific term. So how to make Your Social Account or profile active:-
Follow the Competitor, focus on Brands, Plan Strategically, Do not rush, and work on all social media Platforms patiently with perfect graphics and quality content.
Creating & Sharing the Social Media Content is not like breaking the stone, it is simple and we do generally. But the only difference lies in 3 values- Good, Better & Best. Yes, it is defined as:-
Likewise, Our Social Media Platform can bring you Good, better & best results depending upon the efforts you make.
The reward is decided based on the level of difficulty, hard work, and efforts. Sharing the small video, post through mobile can be easy, but sharing it professionally may work far better.
So while creating the Post Content, Do consider the Two factors:-
Now the next step is to choose the Social media Platforms, where you would like to target Your key phrases. These Social Media Channels can be Twitter, Facebook, LinkedIn & Youtube (for Video). Make sure to use the different content for different platforms as every platform has its different strategy of verbiage, mentions, hashtags & graphics. So follow the simple steps:-
Note: Consistency is a matter, although there is not a clear formula for date & timing.
Creating and sharing the post has no value if we are not able to get a Good amount of Reach. Again there is not a pre-decided formula to enhance the reach as it varies business to business and tactics to tactics. We usually have questions in our minds like: What should I post- Image or video? when should it be posted? How long should be videos? Past studies can reveal a lot for future tactics planning. So here are some tips to increase 10 times engagement:-
For example, here we are talking about LinkedIn, Instagram, and Twitter.
LinkedIn: While working on LinkedIn, make a chart for daily, weekly, monthly activities.
Instagram: While working on Instagram on daily, weekly & monthly timelines, you may follow some parameters which may benefit to enhance the reach on Insta Posts.
"Quality is more important than quantity. "One home run is much better than two doubles.” Steve Jobs.
Create a spreadsheet of the social activities based on the results you find while following the daily, weekly, and monthly posts. Following a calendar will be strategic planning and will enhance the engagement. Follow a calendar comprising different posts each day containing information, brand, awareness, festivals, etc. You may take the help of some social media tools to share and schedule the posts. Analyze your social media and the shape it is taking day by day. Just posing will keep you in a circle only, will not bring you anywhere. So create your strategy, plan well, use quality content, and attractive graphics.
When it comes to finding new users, we must be strategic at that time. To identify and target the industry users, do a search for relevant content in a user’s social profile. If we target Twitter, we may use the relevant keywords by using hashtags and may use Advanced search. Scroll Down the posts came through relevant keywords and follow the one which has much engagement. Even on LinkedIn, You have a better option to filter the search by location, job title, keywords, and much more. So this way, you may target the high engaged posts and pick up the right strategy.
Strategically surround your target users so that you are familiar, and no more stranger for them. This way, users will understand your brands & products. While promoting on Social Media, you should follow the given Do Nots:-
The first rule is to be Social, Not to do Social. Social Media is an optimum platform to connect the right people and to build trust. Do not use Social Media for promotion only, Utilize is to build relationships as well. Doing SEO of Social Media Is not a cup of tea for everyone, follow some professional rules, stuck to those, do an experiment for Good and be consistent.
Read More: About Sachin Gupta